The “Ambassadors of the City of Culture” project, promoted by the City of L’Aquila as part of the integrated activities of the L’Aquila 2026 – Italian Capital of Culture, and is aimed at commercial and artisan businesses, tourism operators, lodging facilities, associations active in the sector, tourist hospitality services, and restaurants.

Due to the high turnout for the first series of training sessions, the City of L’Aquila has scheduled additional dates. You can register by filling out the form available in the dedicated section on the website www.laquila2026.it.

Participants may choose one of the proposed dates, and a maximum of five people, including the business owner, may participate in each individual session. The sessions, which will take place at Palazzo Margherita, will last approximately two hours and 30 minutes. The schedule for additional courses—which will be longer in duration and lead to the award of a certificate—will be announced shortly. Please note that each business may participate in one training session of either the first or second type, or in both. However, attending just one session is sufficient to earn the title of “Ambassador of the City of Culture 2026,” and participants will receive a sticker to display in their business and branded pins.